City & County Graphics/Redrow Homes – London & Luton

Zeta Light Guide Panels (LGP) have improved kerb appeal and are helping to attract potential new homebuyers at Redrow’s Millfields development in Hackbridge, and Saxon Square in Luton.

City & County Graphics/Redrow Homes – London & Luton

The Challenge

Redrow commissioned City & County Graphics, one of the UK’s leading signage companies renowned for its installations within the building industry, to create aesthetic hoarding for the marketing suites at two of its developments.

Nestled in the tranquil neighbourhood of Hackbridge, the Millfields development is surrounded by green space, and close to the Wandle Valley. Saxon Square is a collection of one and two bedroom luxury apartments located in the vibrant and diverse town of Luton.

The 80 metre x 2.4 metre installations feature both the company and development logos as well as communicate opening times, telephone numbers and other essential information. With a brief to ensure the information was clear and the overall look was visually pleasing, City & County Graphics opted to illuminate the lettering for added impact.

The Solution

City & Graphics built the hoardings using Aluminium Composite Material, commonly known as ACM panels, consisting of two thin sheets of aluminium continuously bonded to a polyethylene core. Zeta’s LGP which is made from the highest quality acrylic, was inserted behind the panel to illuminate the logos and lettering.

Zeta’s LGP provides a flexible, energy-efficient solution to deliver optimum illumination across a variety of signage applications. Featuring an ultra slim profile starting from just 6mm, the Zeta Light Guide Panel is available in bespoke sizes and comes with single or double sided options.

Key Benefits

City and County Graphics selected the Zeta solution for a number of reasons including quick turnaround – as the LGP is manufactured in the firm’s UK production facility, Zeta was able to deliver within the agreed timescale. City & Graphics have also used the product in previous applications and as such were confident in the quality and efficacy of the solution.

The Zeta LGP utilises ultra-efficient Philips Lumiled LEDs with RGB options also available; providing scope for sign-makers to offer a range of different effects and mood lighting. In this case, City & Graphics opted for a purple background, illuminating the letters and logos in white.

The Light Guide Panel has a unique grid pattern etched into it that’s been specifically designed to deliver shadow free illumination and uniform light distribution, ensuring optimum performance.

This cost-effective, space saving, easy to install solution has a waterproof option available, making it suitable for both outdoor and indoor use.


The Zeta LGP is really very good, it is a quality manufactured and wholly flexible solution to illuminate a wide range of signage applications
Paul Edwards, City and County Graphics
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